Probably one of the most misunderstood forms of Business & Personnel Assessment, yet one of the most effective when utilized correctly. Mystery Shoppers, sometimes called Phantom Shoppers, can efficiently measure sales &  service standards that are being presented to customers by random application into business sales & service areas. They can also measure individual sales and customer service staff performances showing areas of individual's skill strengths & areas for improvement.

Sales Image designed & developed assessment instruments predominately take the form of Telephone Phone-In Mystery Shoppers and Walk-In Mystery Shoppers. Sales Image trained assessors using tailored assessment instruments, designed around proven performance benchmarks, contact the company as a customer sampling the level of customer service provided at the time of contact. They may contact the business making a Telephone Enquiry or enter the business as a Walk-In Customer looking for an individual product, part, or service. They are always totally unknown to the attending staff member and as quickly as they contact the business they are gone again sampling the areas for measurement.

The results are compiled into reports that address areas of improvement for training or development. Where individual staff are assessed, individuals are singularly debriefed on their performances and all debriefing sessions are presented in a positive professional manner. Many of our client's staff look forward to their results as it gives them feedback on their levels of performances benchmarking them against their colleagues and industry standards.

Sales Image has extensive experience in all facets of Mystery Shopping and sees it as an efficient tool for business development...results speak for themselves. If you would like more information of how Sales Image can help Grow Your Business, please contact us on 07 3273 7044.

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